Matt Brown - Thanet's Go To Guy for Organic SEO
Organic SEO (or as it is better known - Content Marketing) is a way of increasing the exposure of your brand and sales message in the online environment.
SEO stands for Search Engine Optimisation and 90% of articles published on the subject are a pile of rubbish. In Thanet as well as the rest of in Kent (and indeed the world) there are plenty of "Snake Oil Salesmen" who will offer to give you enhanced search engine rankings, increased traffic or some guaranteed placement in Google and Yahoo. They charge a lot of money and try to blind you with impressive jargon.
What they don't tell you is that they get their results through attempting to fool the search engines or by sending worthless traffic that fails to convert. Some are even part of organised crime syndicates using virus infected computers to sent out large amounts of spam to email in-boxes, forums and blogs.
By the time these dirty tricks cause your site to be black listed with all search engines of any note (and they will - you can be sure of that) these so called SEO "experts" will be gone and your money, site and reputation with them.
No one needs that and least of all you.
How Organic SEO Works
What Matt does is totally different. Matt does not make promises that can not be kept and he does not use dirty tricks to obtain unearned advantages it he short term. He also does not over charge like some experts.
Matt and his team will, instead, work with you to create a site that people will want to come to and will be able to find. The ability for your site to be found based on the merits of it's content rather than tricks is known as Organic SEO and making sales from this process is most often called Content Marketing but the names do not mater so much as the lasting results.
By applying knowledge of online market research and an understanding of web user needs Matt and his team can work with you and your staff to produce an unstoppable juggernaut of sales potential.
What Matt does is not trick or fool search engines (sometimes called "black hat SEO") but they help you to remove those things that stop your site and your business achieving it's potential. Organic SEO can be summarised as the process of showing your site for what it really is and not hiding it in weak design or presentation.
Then Matt will help you to increase your potential. A lot.
This is what will be done, as required
- Identify which of the five specific goals of a business website that apply to you and your site. This is vital as it informs all other actions you will require for your site.
- Add value to your site to make it worth visiting. No one will visit your site if it is uninteresting and does not meet the current needs or objectives of the user. Aligning your site with the needs of potential customers makes your site worth going to.
- Remove barriers to sales - help you to identify and reduce the effect of any barriers that stand between the visitor arriving and the visitor making a purchase. Once they are are on site a potential customer might leave at any moment, get distracted or even give up in confusion. Better sales result from making the transition from product selection to payment as smooth as possible.
- Elimination of poor mark up and design that is both illegal in the UK and the cause of poor performance in search engine listings. Many "web designers" are able to produce pretty pages that are inaccessible for those with disabilities and a complete mystery to search engines. Correcting this increases the effectiveness of a site.
- The further simplification of the mechanics of the design (removing unnecessary or slow elements and replacing them with slimmer more effective alternatives) make it clear to search engines what you are trying to say - this allows them to judge your content more readily and therefore rank it to it's fullest natural value. No tricks just honesty and accessibility.
- The creation of site content that satisfies a users initial needs - this converts casual visitors into fans and fans (as Apple have shown the world) will carry your message where you can not go.
- Empower you and your staff (as you direct) to take ownership of your own content and control it without the hassle of needing to wait for a "webmaster" who never answers his (or her) phone. Your business becomes the master of your site.
- Access to staff training and other resources to give your business an unrivaled edge. This enables you to understand the what and how of how to keep your site consistently performing for you but without the expense of retaining a consultant. The truth is that with a little assistance anyone can take their online market by storm.
- Increase in natural exposure of brand and message through well established channels of communication. The sad truth is that even the best sites do not sell themselves and so you must draw people to it in much the same way you would draw people to your physical premises. also like any regular shop it is the quality of the sales person that makes the biggest difference - your site is both the store and the salesman so it's important to get it right first.
Do you need Organic SEO?
Has your company spent a lot of money on a website but failed to earn that money back inside a year? Then you need to apply the principles of Organic SEO
Do your competitors already get leads through their website that you don't? Then you need to apply Organic SEO right now.
Is the Internet a mystery to your company and websites pure voodoo? Is marketing something you struggle to keep effective? What's missing is a dynamic and effective website that can take advantage of a market area your competitors are failing to capitalise on (or worse yet are leaving you behind in). Contact me - right now before you loose any more business.
The Internet is not a complex thing. Once the rubbish that people preach is cut aside it is a market area just like radio, TV or print but it has the added advantage of being highly cost effective and potentially explosive to your sales rate. Yet you can not take advantage if you do not act